Milka’t for all it’s Worth

Tony’s Chocolonely most recent iteration of its “Sweet Solution” campaign — raising awareness about the widely prevalent illegal child labor in the cocoa industry from the big players — got a rise out of Mondelez in Germany and Austria as one of the chocolate bars that Tony’s is mimicking is Milka and its recognizable lilac color, which Mondelez owns as a trademark in Europe and sued Tony’s for it, who responded with an ad saying “Pay farmers, not lawyers”. The other three brands haven’t caused any ruckus. Yet.