New Logo, Identity, and Packaging for Cadbury by Bulletproof

Established in 1824, Cadbury is one of the most well-known chocolate brands in the world and the second largest confectionery brand in the world after the U.S.-based Mars. Cadbury started as a single grocer’s store owned by John Cadbury in Birmingham where they sold tea, coffee, and drinking chocolate, introducing its signature dairy milk chocolate bar in 1905 — the company (wholly owned by Mondelez International) is now headquartered in Uxbridge, west London, and operates in more than 50 countries worldwide. This coming May, a new identity and packaging, designed by London-based Bulletproof is launching in Australia, followed by South Africa and Malaysia later in the year, with further markets, including the UK and Ireland, launching at the beginning of 2021. The revitalisatio