New Packaging for McDonald's by Boxer

Established in 1940, McDonald’s needs little introduction but to cover the basics: McDonald’s is a “global foodservice retailer with over 36,000 locations serving nearly 69 million customers in over 100 countries each day.” (Each day.) This month, McDonald’s is rolling out new packaging that will be in every location by the end of the year. AdAge reports that the design was the result of a week-long design blitz with one designer from each of its lead agency partners — Leo Burnett Germany, TBWA U.S., DDB Hong Kong, Creata Australia, Boxer UK, Landini Australia, and Forpeople UK — and the results later turned over to Boxer for full development and implementation. Starting this month, McDonald’s restaurants in the United States will unveil new