Pepsi Global Launch

To launch its new logo and packaging that was first introduced in March of 2023, Pepsi did some physical and digital installations and activations across 120 markets, from Mexico City to London to Abu Dhabi. (Not sure if it’s just me but some of these just look like they were done in post and with CGI and they gave 20 bucks to some people to look like something was happening in front of them.)