New Logo and Packaging for Fanta

Introduced in 1940, Fanta is not just the second oldest brand of The Coca-Cola Company but also its second largest brand outside the U.S.. (The number one in both instances, obvs, is Coke itself.) While its main flavor is orange, Fanta is available in over 100 flavors around the world where its available in 180 different markets. Earlier this year, Fanta introduced a new bottle designed by Drinkworks that is available in Poland, Italy, Romania, Serbia, and Malta. There is no indication this will (or will not) extend to the U.S. market. Update: The logo and packaging were wrongly attributed to NiCE New York. Apologies for any confusion.The logo, however, takes on of the most decisive and modern, in line with the tastes of young audiences, who wants to live full of fun. The goal is to contin