New Packaging for Coca-Cola in Spain

There is no need to introduce Coca-Cola, so we’ll skip the “Established in…” part and get right to it. This week, Coca-Cola in Spain introduced a new design strategy that is being presented as “marca única”. Single brand. Whereas before Coca-Cola, Coca-Cola light, and Coca-Cola Zero each had their own design and advertising language they will all now align under a single, unified approach. As Fast Company further reports, Spain is one of eleven European markets testing out new packaging designs to see which is the one that will be adopted globally. What makes the Spain approach stand out is that it’s the only one that is presenting all varieties in a red can, while the UK and US (shown below) have silver for Diet Coke and black for Coke Zer