Oh Snap, Snapple

Back in December of 2007 we reported on a new range of teas by Snapple and the introduction of a new logo. While that look hadn’t yet affected the main Snapple teas I preemptively bemoaned their imminent disappearance so you may read most of my reasoning in that post. This month, along with a new formula, Snapple introduced the new bottle and label design for their core range of teas. As I noted more than a year ago, the new bottles have indeed lost their unique personality and now look more like the rest of the market with a very tea-esque look. I mean, don’t get me wrong, they are pretty and well executed but, for me, Snapple has always been a brand that is not about prettiness or proper execution, but about peculiarity and personality and it’s sad to report that neithe