New Logo and Packaging for Schweppes by JKR, Studio.One, Mischief, and In-house

Founded in Geneva in 1783 by Johann Jacob Schweppe (a German watchmaker and amateur scientist who pioneered the process for manufacturing bottled carbonated mineral water), Schweppes is largely recognized as the original soft drink. Awarded the British royal appointment in 1836 and sponsoring the Great Exhibition at London’s Crystal Palace in 1851, the brand grew in popularity through the mid 20th century. As the result of a complex series of mergers and acquisitions and licensing agreements since its merging with Cadbury in 1969, Schweppes products—which today encompass a wide variety of carbonated beverages including tonic, lemonade, and ginger ale, not just soda water—are now made, bottled, and distributed globally by multiple international conglomerates, with the trademark owned by The Coca-Cola Company, Keurig Dr Pepper, Suntory or Asahi, depending on what part of the world it’s distributed in. (For our intents and purposes today, we are talking about the Coca-Cola owned version of the brand, which accounts for the majority of Schweppes distribution, although excludes North America, Australia, and a number of European countries. Weirdly, they all have slightly different logos). In an effort to reclaim its heritage in the midst of a rapidly growing craft soda market, Schweppes has introduced a refreshed brand identity created in collaboration by JKR, Studio.One, Mischief, and The Coca-Cola Company’s in-house team. The new global identity and experience bridges the gap between heritage and modern luxury. A vibrant saffron yellow brings consistency across Schweppes’ global portfolio while creating standout on shelf. The evolved logo draws from 18th-century serif typography, and bubbles with greater energy and presence. The fountain symbol is inspired by its appearance at the Great Exhibition of 1851, and nods to the brand’s premium quality and origins as the category pioneer. Text from JKR press release Wordmark. Evolution of wordmark. The old wordmark, set