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identity
A working library of design, type, and visual culture.
74051 references · 194 visual
Collections
Identity
2026Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall
Identity
2026Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale
Identity
2026Packaging the Essence of Heritage
Identity
2026Vans didn't need reinventing – Accept & Proceed's new brand identity understands that
Identity
2026All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel
Identity
2026When Less Screams More
Identity
2026Pentagram nails controlled chaos in its identity for Manhattan "shophouse" style Thai restaurant LenLen
Identity
2026Coca-Cola's new identity by JKR proves that sometimes the smartest rebrand is barely a rebrand at all
Identity
2026Don't Be the Sad Snack
Identity
202620(Something) borrows from museum-modernity as much as tech in its new identity for civic software platform Open Point
Identity
2026Koto gives programmer forum Stack Overflow a reason to exist in the age of AI
Identity
2026Makebardo's charming illustrations for Cairo cafe/music venue E11VN just about rescue a rather hideous brand name
Identity
2026Shelf Life
Identity
2026Industrial, conceptual, and starkly beautiful: DutchScot's branding for SF sauna and cold plunge, Fjord
Identity
2026Pentagram's designs for male health brand Rugiet are unabashedly phallic, but they work
Identity
2026JKR overhauls football club Sporting CP by doing what it does best : plundering heritage to build a robustly simple, contemporary brand identity
Identity
2026The Art of Subtle Persuasion
Identity
2026Studio Blackburn's branding for Ellis Butchers is unflinchingly carcass-centric, yet somehow so full of warmth
Identity
2026The Extraction Economy
Identity
2026Exemplary brand collabs don’t compromise: the joyful designs for Midnight Hotdog ‘dog fur mist’ by SMLXL
Identity
2026If you've visited an off-licence, you've heard of Lebara – now thanks to Verve, the brand finally makes sense
Identity
2026Wild Herbs, Wilder Ambitions
Identity
2026How & How takes a smart, bright collage-based approach to overhauling Bristol Dockyards
Identity
2026Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well
Identity
2026A New Kind of Black Gold
Identity
2026Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”
Project
2014Graphic Design: Graphic Thought Facility give Brinkworth a whole new look – and it looks great!
Project
2009Paul Rand
Project
2009The Klassnik Corporation
Project
2011Josep Román Barri
Project
2019For Jan Horcik, type design and graphic design cannot work without one another
Project
2008Wolff Olins
Project
2009Susanne Ludwig
Project
2009Bjarne Bare
Project
2013New studio name, new work, still the same, great Christopher Jung
Project
2019Andrew Kung’s photography series challenges the stereotypes of Asian American men
Project
2023The power of protest with graphic designer Kemba Earle
Project
2019“I wanted to be as good as the white old masters”: meet painter Salman Toor
Project
2019Raimon Guirado considers the graphic design profession as a 24-hour role
Project
2020Caterina Bianchini Studio relaunches as Nari, a studio with a “humanist, artistic approach”
Project
2011Juliana Ong
Project
2012Get swept up in Sonia Castillo's graphic design in our new ABSOLUT Network profile
Project
2021Eric Asamoah’s photographic series documents the precarious journey from boy to man
Project
2016Johnathon Kelso’s thought-provoking exploration of the southern states of America and Neo-Confederacy
Identity
2019Jules Slütsky searches for identity and home in her series, So You Speak Russian?
Project
2007KesselsKramer
Project
2019Photographer Tommy Keith examines familial life, having been conceived via sperm donation
Identity
2022Brian Van Lau’s powerful photo series deals with his father’s premature passing and questions of identity
Project
2017The all-encompassing creative partnership of Filip y Kito
Project
2017Marta Serrano photographs “boys, men and their unique ways and worlds”
Project
2011Eli Horn
Identity
2019Sarula Bao’s Real Chinese Food is a zine about take-out, shame and diaspora identity
Project
2019This Fan Girl and Jackson Bowley document today’s authentic female football fan
Project
2009Kelli Anderson
Project
2016Minimalism, maximalism and modernising the Premier League
Identity
2020Paying homage to her mixed heritage, Bianca Nemelc uses paint to tell stories of identity
Project
2018Clifford Prince King looks to “express truth and realness” in his portraits of male black youth
Project
2019Deconstructed bodies: The photography of Paul Mpagi Sepuya
Project
2022Tamara Blake Chapman’s new series is a “gentle approach” to sharing their experience of being transgender
Project
2008Kathrine Guillen
Motion
2018Rachel Maclean’s Make Me Up is a visually seductive film about female identity
Project
2017Ones to Watch 2017: graphic designer Nejc Prah
Project
2010Pearlfisher
Project
2011UKMVA: Us
Project
2017“I wanted to articulate the complexities of British Asian life”: photographer Mahtab Hussain on his new show, You Get Me?
Project
2009DM Stith / Ryan Jeffrey
Identity
2020An “immigrant reflecting on his identity”, photographer Henry Kamara celebrates the history of his ancestors
Project
2010Daniel Carlsten Updates
Project
2012Going for gold: Aleksandra Mir investigates our relationship with the trophy
Project
2014Graphic Design: Pointbarre's portfolio is consistently excellent
Project
2018Pop culture powerhouse Bryan Rivera's 2018 in graphic design
Project
2013Graphic Design: Tatabi Studio brand Irish cosmetics company with flair
Project
2016Ludovic Balland’s brilliant graphic interpretation of the work at Centre Culturel Suisse
Project
2011Earl Brutus
Project
2011Huey Crowley
Project
2008Pieter Hugo
Project
2007Company
Project
2012Yasmin Bawa: He Didn't Care…
Project
2010Karl Grandin & And Beyond
Project
2018Beauty through the eyes of Stefan Sagmeister and Jessica Walsh
Project
2013Introducing: KesselsKramer art director and freelance designer Freddy Taylor
Identity
2017Kyung Me’s detailed series tells the tale of a cat struggling with identity
Project
2018Adrian Kay Wong and Printed Goods visually interpret being twins for their collaborative poster
Project
2015Hello and welcome to the new look It’s Nice That
Project
2020Gloria Wong’s photography explores identity, the family unit and Canada’s Asian diasporas
Project
2012Milton Glaser: miltonglaser.com
Project
2017Atelier Brenda: the alter ego of three female designers you need to get to know
Project
2018Portrait of a psyche in flux: photographer Shane Rocheleau on white American masculinity
Project
2011Roula Partheniou
Project
2008Self
Project
2019Jules Magistry explores adolescence and masculinity in his illustrations
Project
2011Airbnb / Adam Lisagor
Project
2015We chat to the student duo behind “FYI, I’m a graphic designer”
Project
2009Graduates 2009: Sroop Sunar
Project
2012Caroline Selmes: Vodafone
Project
2020Lilian Martinez’s colourful works are for everyone and anyone that can connect to it
Publication
2018National Geographic’s creative director Emmet Smith on the publication’s redesign
Project
2016The story of cult label Burger Records' visual identity, crazy work ethic and perma-teen vibes
Project
2019Québec-based studio GRDN on its contemporary redesign of Montréal's football team
Project
2017Designer JS Aurelius proves that collaboration is king
Project
2020Maria Babikova documents the drag scene of Novosibirsk, exploring fear and joy in Russia
Project
2012BBH London: Lynx Brainy Girl
Identity
2021An examination of sexual identity, gender and performance: Austn Fischer discusses American Sugar
Project
2025Kaishui Yikai Liu’s tender series is a window into self-discovery and belonging at art school abroad
Project
2016Which nose are you? Ace updates from Alessandro Apai explore hooters and more
Project
2016Revealing the faces and stories behind football fandom
Project
2017Kevin Serna explores familial relationships by capturing his dad’s Mexican hometown
Project
2019Religion, race and queerness collide in Vancouver-based photographer Rydel Cerezo's portfolio
Project
2009Childhood Heroes
Project
2008Hellovon Updates
Poster
2018The great fear of the period That Uncle Sam may be swallowed by foreigners - The problem solved. LCCN98502829
Project
2010Mainstudio
Project
2010Coöp
Identity
2026Search Warrant
Identity
2026New Logo and Packaging for Pirate’s Booty by Pearlfisher
Identity
2026Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity
Project
2021Moross who? Aries Moross on the challenges and rewards of changing your name
Project
2025Da’Shaunae Marisa’s floral adornments of archival imagery highlight the “undeniable beauty of Black people”
Project
2020Andrew Kung on continuing his mission to “normalise Asian American beauty, belonging, and individuality”
Identity
2026Another Collective's identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes
Identity
2026New Logo and Identity for ACE Resource Network by Numinous
Identity
2026Daylight Savings
Identity
2026New Logo and Identity for Cipher Digital by ONBOX
Identity
2026New Logo and Identity for AOTO by Gärde Design
Identity
2026The Logo at the End of the Rainbow
Identity
2026Gonia with the Wind
Identity
2026New Logo and Identity for Bace by Dirt
Identity
2026Working Undercover
Identity
2026Wrong End of the Sticks
Brand
2026New Logo and Packaging for Solspill by Holman\Design
Identity
2026Friday Likes 576
Identity
2026New Identity for COBS Bread by Rethink
Publication
2018Magazine Us of America captures the truth behind the 'land of the free'
Identity
2026New Logo and Packaging for Deli Kitchen by JDO
Identity
2026New Logo and Identity for Bedimo by Nemesis
Identity
2026New (Old) Name and Logo for Cactus Bowl
Print
1990M&Co Handy Reference Guide to Corporate Identity
Identity
2026New Logo and Identity for Simplehuman by Abbreviated
Identity
New Name, Hoof Dis?
Identity
2026New Logo for Maxicare Group
Identity
2026New Logo and Identity for London Sinfonietta by NB Studio
Identity
2026Koto breathes new life into Floridian arts institution The Norton
Identity
2017Photographer Alicja Dobrucka documents tragedy and Polish identity in new book
Identity
Be Data as it May
Identity
2026New Logo for AP Racing
Identity
Twist and Sprout
Identity
2026New Logo and Identity for Nortiva by Goal and Orchestra
Identity
2026Green with Envy (of Other Greens)
Identity
Step on the Gas
Identity
Tail a Different Story
Identity
Going Viral
Thinker
Frantz Fanon
Identity
2026Hottest RFP on the Market
Poster
2026Uncommon’s mouldy identity for Offf Barcelona is grown from biological traces of creatives
Identity
2026Now You See It
Identity
2026New Logo and Identity for Koora by For Good Design Lab
Identity
2026New Logo and Identity for National Year of Reading 2026 by Fold7Design
Identity
2026New Logo and Identity for Norton Museum of Art by Koto
Identity
2026New Logo and Identity for Theater und Journalismus done In-house
Project
2016Ace new Laura Callaghan work calls BS on the idea that we can be "whatever we want to be"
Identity
2020What does it mean to be an Asian American today? Painter Susan Chen explores the multi-dimensional identity
Project
2007Nadine Faye James
Project
2015Pentagram Partner Michael Bierut shares his wisdom on what makes a truly great logo design
Project
2014Graphic Design: Impressive brand refresh from Build for Generation Press
Project
2017“We’re not supporting the gender binary”: Jessica Gysel on Girls Like Us
Publication
2015MC1R, a magazine specifically for and about redheads
Project
2018Myth-busting: Split's Oli Bentley on interrogating northern identity through typography
Project
2020Solene Gün examines men in Turkish banlieue communities in Berlin and Paris
Project
2011Uno Moralez
Project
2019As Migrant Journal comes to an end, it will continue to remind us: migration is integral to our existence
Publication
2021Terrell Villiers on creating a space for Black and queer bodies within cartoons
Project
2019Nadia Lee Cohen on how she became Nadia Lee Cohen
Project
2018The Female Perspective highlights and challenges social divisions through its design
Project
2014Graphic Design: Meet Kevin Harris, one of the coolest designers in town!
Project
20102010 Review: Isabella Rozendaal
Project
2013Graphic Design: Pentagram give new life to a Canadian festival of culture
Identity
2021“Photography chose me”: Christina Nwabugo confronts identity, representation and the environment
Project
2020Delali Ayivi’s photography strives to address “uncomfortable truths” and the lack of diversity in the media
Project
2012How's about a tour of the Olympic visuals to keep that sporting spirit alive
Publication
2020Family Portrait magazine is a reminder to celebrate the positive and embrace your loved ones
Photograph
2025Small Death from Martha Naranjo Sandoval is a photobook that visualises how emigration impacts selfhood
Project
2014Our next It's Nice That Graduate, meet Camberwell's Gaurab Thakali
Project
2019“What makes you Native?”: Maria Sturm on her latest series
Project
2025How Passover became a design problem
Project
2011Ray O'Meara
Identity
2021Capturing an honest moment instead of the “perfect image”, Wendy Huynh tells the stories of ESEA women
Identity
2026Friday Likes 577
Poster
2026I Passed for White poster
Project
2019Saehan Parc illustrates women in various colours because she is also a foreign woman
Brand
2013New Logo and On-air Look for Star Sports by venturethree
Brand
2023New Identity and Global Campaign for LG by Wolff Olins
Brand
2022New Logo for Plex
Brand
2016Opening at The Public Society
Brand
2022New Identity for 2022 Brand New Conference by UnderConsideration
Brand
2015Opening at The Public Society
Brand
2016Opening at Parisleaf
Brand
2025New Logo and Packaging for Never Never by SICKDOGWOLFMAN
Brand
2017New Logo for Catalyst
Brand
2024Opening at DesignStudio
Brand
2021New Logo for Lippert
Brand
2014Opening at Hyperakt
Brand
2019New Name and Logo for Impact Funding Partners
Brand
2020New Logo and Packaging for AHA by Taxi Studio
Brand
2021New Logo for Questis
Brand
2017New Logo for Halifax Stanfield
Brand
2019New Logo for Byron
Brand
2017New Logo, Identity, and Packaging for Ramón Bilbao by Interbrand
Brand
2020New Logo and Identity for Vecteezy by Focus Lab
Brand
2019New Name and Logo for Galvanize
Brand
2020New Logo and Packaging for Yosoy by Mucho
Brand
2018New Name, Logo, and Identity for Tendam by Interbrand
Brand
2017New Identity for ASICS by Bruce Mau Design
Brand
2022New Logo for Bend Studio done In-house
Brand
20222022 Brand New Conference: It's on!
Brand
2022New Name and Logo for Wellfound
Brand
2018New Name and Logo for Perspecta
Brand
2017New Logo for AICP by Collins
Brand
2009A Fiercer Detroit Lion
Brand
2018New Logo for Nabers
Brand
2024New Logo, Identity, and Packaging for Tropicana (UK) by Sunhouse
Brand
2024New Name and Logo for Rate
Brand
2015Opening at CNN Digital
Brand
2021New Name and Logo for Pacific Airshow done In-house
Brand
2022New Logo and Packaging for nākd. by BrandMe
Brand
2011Peru’s New Brand
Brand
2011Help Remedies
Brand
2017New Logo and Identity for Kickstarter done In-house in Collaboration with Order
Brand
2018New Name and Logo for Helpside
Brand
2024New Logo and Identity for Smashburger by X&O and Skalecki Studio
Project
2010Mirko Martin
Brand
2017New Logo for Reconciliation Australia
Brand
2024New Name and Logo for UFL
Brand
2018New Name and Logo for Crowdsignal
Brand
2024New Logo for CNI
Project
2019Louisa Stickelbruck on the ever-thorny subject of representation in photography
Brand
2023New Logo for Ualá
Brand
2024New Logo, Identity, and Packaging for Mam Baby by Midday
Brand
2016New Logo and Identity for NEMO Science Museum by Studio Dumbar
Brand
2025New Name and Logo for Yetch Studio
Brand
2018New Logo and Identity for Alexandria Ocasio-Cortez 2018 Campaign by Tandem
Brand
2020New Logo and Patterns for Puffs by Office
Account
Visa Veerasamy
Identity
2026New Logo and Identity for Sporza by Saffron
Brand
2019Tables Turned
Brand
2019New Name and Logo for Tacoma Defiance
Brand
2023New Name, Logo, and Identity for Roda by This January
Brand
2018Opening at Parisleaf
Brand
2017New Logo and Packaging for Seabrook by Robot Food
Brand
2023New Logo and Packaging for Little Lot by Studio Ping Pong
Brand
2018New Logo for Pacini
Brand
2009Flight of the Payrolls
Brand
2023New Logo and Packaging for Nice Rice by Red Dot Studio
Brand
2019New Name and Logo for DPG Media
Brand
2025New Logo for Cignal
Brand
2020New Name and Logo for Arch Resources
Brand
2022New Name and Logo for Elevate
Brand
2024New Name and Logo for OH!SOME
Brand
2022A Change of Brand, Season 3
Brand
2014Opening at DesignStudio
Brand
2009Dollar Brand
Brand
2026New Name and Logo for Magnific
Brand
2018New Logo for College Confidential
Brand
2026New Logo and Identity for Method by Studio zur Strassen
Brand
2007Let the Sunshine Inn
Brand
2023New Logo, Packaging, and Identity for Liloomi by Sarmishta Pantham
Brand
2014Opening at Pajama
Brand
2024New Logo for Melbourne United by SouthSouthWest
Brand
2024New Logo and Packaging for Be Frank by Percept
Brand
2022New Logo and Packaging for Bantam by ALLGOOD
Brand
2018New Name and Logo for Vitalant by Monigle
Identity
2026New Logo and Identity for Cambrium by True Arrow
Brand
2019New Logo and Packaging for ICA Basic by Silver
Brand
2019New Name and Logo for Creatio
Brand
2010CS5-mania
Brand
2024New Logo, Identity, and Packaging for Ingenious by Unfound Studio
Identity
2026Cod Help Us All
Project
2021A tale of twins: A changing relationship as told through photography
Brand
2014Opening at Percolate
Brand
2019Opening at Remedy
Brand
2020New Logo, Identity, and Packaging for E-Cloth by Pearlfisher
Brand
2023New Logo, Identity, and Packaging for Fanta by Jones Knowles Ritchie and In-house
Brand
2021New Logo and On-air Look for ABC by Trollbäck+Company
Brand
2026New Logo and Identity for Sarvam done In-house
Brand
2021New Logo and Identity for KinderCare by Design Bridge
Brand
2020Opening at Brand Apart
Brand
2024New Name and Logo for Venu Sports
Brand
2023New Logo and Packaging for Kim & Kimmy by Poncho
Brand
2015New Logo for Hillary Clinton Presidential Campaign
Brand
2017Opening at Knotch
Brand
2017New Logo and Identity for International Floorball Federation by Dynamo
Brand
2016New Logo and Identity for Gumtree by Koto
Brand
2017Opening at Parisleaf
Brand
2020New Logo and Identity for Excel Esports
Brand
2018New Logo and Identity for GB Basketball by Mr B & Friends
Brand
2025New Logo and Identity for WTA by Nomad Studio
Brand
2026New Name, Logo, and Identity for LaSavista by LPK
Brand
2021Opening at Bruce Mau Design
Brand
2014Opening at Percolate
Brand
2020New On-Air Look for TruTV by BLOCK & TACKLE
Brand
2009