The Logo at the End of the Rainbow

With Pride month in full swing, Matt Bernstein — content creator, makeup artist, and activist plus self-described “queer jew with long nails” — wonders where all the rainbow-infused corporate logos have gone a few years after they were all the rage. Sadly and unsurprisingly, there is not much to wonder about: In today’s cultural and social climate, corporations don’t have anything to gain from the performative gesture and a lot more to lose.