New Logo and Identity for Interbrand done In-house

Established in 1974, Interbrand may need little introduction around here but, for the record, it is one of the world’s largest brand consultancies specializing in brand strategy, brand analytics, brand valuation, corporate design, digital brand management, packaging design, naming, and more. A division of Omnicom since 1993 — which also owns fellow consultancies Futurebrand, Siegel+Gale, Sterling, and Wolff Olins — Interbrand has 14 hubs around the world and operates in 75 countries, employing over 650 people. On Brand New, we’ve featured more than 80 of its projects, that have ranged from relatively small cultural clients like New Theatre to sports champions like Juventus to global brands like Santander, and many more. Every now and then we also cover their annual “Best Global Brands” report, which is a well-regarded barometer in corporate circles. Last year, Interbrand began rolling out a new identity designed in-house, spearheaded by its Milan office in collaboration with a few others. /** * Stop all iframes or HTML5 's from playing */ var stopVideos = function () { var videos = document.querySelectorAll('iframe, video'); Array.prototype.forEach.call(videos, function (video) { if (video.tagName.toLowerCase() === 'video') { video.pause(); } else { var src = video.src; video.src = src; } }); }; .pausevideos { margin: 20px 0 30px; display: block; font-size: .8em; font-family: 'ABCSocial'; font-variation-settings: "wdth" 100, "wght" 370, "slnt" 0; -webkit-font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; font-feature-settings: "ss02" 1, "ss04" 1, "ss05" 1, "lnum" 1, "liga" 1; text-transform: uppercase; letter-spacing:.15em; font-style: normal; font-weight: normal; cursor: pointer; border: 1px solid rgba(242,24,24,.5); background: transparent; color: rgba(242,24,24,1); padding: 12px 15px 10px; -webkit-transition: all 250ms ease; -moz-transition: all 250ms ease; transition: all 250ms ease; text-decoration:none; } .pausevideos:hover {