New Identity and Global Campaign for LG by Wolff Olins

Established in 1958, LG is a South Korean multinational conglomerate that operates worldwide through more than 142 local subsidiaries with roughly 74,000 executives and employees in multiple business areas and industries. Perhaps most well known for its home appliances — refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, built-in appliances, air conditioners, air purifiers, dehumidifiers, and more — LG also offers home entertainment products like TVs, audio and video, monitors, PCs and accessories, and commercial products and it has a robust offering of business-to-business solutions and even a mobility division “developing advanced auto parts including cockpit electronics, connectivity solutions, and automotive vision systems for the fast growing car