New Logos for Dell, Dell Technologies, and Dell EMC by Brand Union

Established earlier this year and fully launched this month, Dell Technologies is the new parent company resulting from the acquisition by Dell of EMC. In quick summary: Dell, established in 1984, is most well-known for its consumer personal computer business and is one of the largest technological corporations in the world. EMC, established in 1979, is the world’s largest provider of data storage. Together they are the world’s largest privately controlled tech company, bringing together over 140,000 employees and an offering of products and services that few others can match. The new company, Dell Technologies, will be the parent company to Dell, maintaining its consumer brand intact and officially the “Client Solutions sub-brand”; and to Dell EMC, which will be th