Help Remedies

Established in 2008, Help Remedies is a pharmaceutical company that produces and retails straightforward, well, remedies. Originally designed by Little Fury, the look of the packaging became pretty iconic for its simplicity. Pearlfisher has updated the look. “We have refined the identity and color-coded the embossed pill shape to make the overall brand architecture more visually strong and to give the brand better stand-out and immediacy of recognition. The design evolution dials up Help’s equities, creating an ownable secondary language through the pill iconography, that will be used across further brand touchpoints and communications.” See the full packaging line below (or after the jump).