Pfizer Moves Pforward
When we talk about “one of the biggest companies in the world” or “one of the leaders in their industry” or any other claim to the top spot in anything here in Brand New it’s all relatively, well, relative. Especially when you compare anything to Pfizer, the leading-number-one-biggest-you-name-it player in the pharmaceutical industry. According to their 2008 financial report, the revenue for that year was $48.3 billion. They also produce two of the most popular and well known pills in the market: Lipitor and Viagra, among many others. Needless to say anything further, Pfizer is big. Last week, rather quietly, Pfizer launched a new web site and introduced a revision to its 18-year-old oval logo, which was designed in 1991 by Enterprise IG (now The Brand Union).