New Logo for ChapStick by Ian Brignell

First produced in the 1880s, ChapStick is one of the more well-known brands of lip balm around the world, sold in 25 countries. Owned by Pfizer since 2009 (previously by The A.H. Robins Company since 1963), ChapStick has been using the same script wordmark since the 1930s when it was designed by Frank Wright, Jr.. The logo has adorned the two-and-a-half-inch little tubes with the propensity to get lost for many years and its so ubiquitous that it might be easy to NOT notice that the logo on it recently changed. I buy at least one ChapStick every month or two when I am at the airport and realize that I left the last one I bought at home. Without any fanfare — and actually with a really poor rollout, since none of the digital applications have been updated — ChapStick introduced