New Logo, Identity, and Packaging for Peppersmith by B&B Studio

Established in 2009 and launched in 2010, Peppersmith is a UK-based brand of chewing gum (and mints) whose main point of distinction is that it’s made with xylitol, a plant-based sweetener made from trees that, as a bonus, is actively good for teeth: The gum is approved by the British Dental Health Foundation, who accredited the brand’s claim that “Eating Peppersmith with xylitol helps reduce plaque and the risk of tooth decay”. Available online and select stockists like Waitrose, Sainsbury’s, Morrisons, BP, Holland and Barrett, and Whole Foods Market, Peppersmith has sold over 15 million packs. This month, Peppersmith introduced a new identity and packaging designed by London, UK-based B&B Studio (who also designed the original identity and packaging). Si