Whose Smith is it Anyway?

In late December some social media hubbub erupted after photos of new UK storefronts featuring a different logo and shortened name for WHSmith — a leading global travel retailer for news, books, and convenience that operates over 1,700 stores around the world — appeared. A big part of the backlash was that the logo looked a lot like that of the NHS, the UK’s National Health Service. WHSmith issued a statement saying it was a small trial in only 10 stores with no guarantee it would roll out more widely. So, for now, as you were.