New Logo and Identity for Boots UK by Coley Porter Bell

Established in 1849, Boots UK is one of the leading pharmacies-slash-health and beauty retailers in the UK. Owned since 2014 by American holding company, Walgreens Boots Alliance, Inc., Boots employs over 60,000 people in approximately 2,500 stores that range in sizes and services with most of them offering a pharmacy plus healthcare, personal care, and cosmetic products, while bigger locations can offer everything from optician services to photo processing. Earlier this year, Boots introduced a new identity designed by London, UK-based Coley Porter Bell. Whenever you want to feel your best, you turn to Boots. Yet despite a high rating for trust, recognition, and value, customers felt that the Boots brand had become ‘dated’ and ‘old-fashioned’. The world of well-bei