New Logo and Identity for JayJays by Toward

Established in 1993, JayJays is a military tactical equipment manufacturer in the UK, offering its products to two audiences: military customers — like the Ministry of Defence, Police, Fire Service, and other emergency services and individual units — as well as civilians. A family-owned and run company, located in Brecon, Wales, UK, JayJays manufactures military load bearing equipment, supplies military clothing and equipment, and over the last 30 years has grown from a modest army surplus store into one of the leading trailblazers in the design and production of military-grade equipment. For civilians, the company offers anything you could need to survive in the wild (or a very intense streaming binge session) with things like camouflage jackets, hardcore boots, backpacks with a hundred p