New Logo and Identity for Jupi by How&How

Started by serial entrepreneur and 360Learning founder Nick Hernandez, Jupi is a self-described “Decision Operating System” that uses artificial intelligence to optimize and streamline decision-making for high-growth tech startups. By tracking, collecting, and analyzing communications across collaborative platforms companies already use (Google, Teams, Notion, Slack, Figma, etc), Jupi aims to empower teams to make better choices, faster. Officially out of stealth this week, Jupi has launched with a visual and verbal identity designed by London, UK- and Los Angeles, CA-based agency How&How. Imagine Rodin’s Thinker standing up. That’s the inspiration behind the Jupi logo. A more active personification of cerebral and poetic intelligence, the character moves the brand forward with clarit