New Logo and Identity for LUCI by Jones Knowles Ritchie
(Est. 2017) LUCI is a company that is reimagining modern mobility. Its premier product, also named LUCI, is a first-of-its-kind hardware and software platform that uses sensor-fusion technologies to allow a power wheelchair to “see” its environment, giving riders unprecedented stability, security and cloud connectivity. Based in Nashville, with R&D headquarters in Denver, LUCI was founded by Barry and Jered Dean, brothers who were driven to innovate from personal experience, and committed to creating change for people living with disabilities. Logo on black and on white. Your browser does not support the video tag. Logo animation. Logo on wheelchair. Tagline. App. Typography and data visualization. Messaging and photography. LUCI intro video.