New Logo and Identity for Rodi by espluga+associates

(Est. 1990) “The automotive center chain RODI offers solutions in tires for all types of vehicles: sedan, truck, motorcycle, agricultural and public works. The passenger section through BOXES RODI centers also offer full service multi mechanical and maintenance. The chain has 129 RODI workshops, support 150 mobile vehicles and a staff of over 830 employees. Today is the leading chain of care and service points in areas of Catalonia and Aragon.” (Source: LinkedIn, Google translated) A sampling of the existing look. Brand book. Boom. Prototype of exterior signage. Promo video about Marc Márquez, a Grand Prix motorcycle road racer and Rodi spokesperson, visiting their newest facility. The first 20 seconds show some sexy aerial shots of the signage.