Geometric Car Sharing

Established in 1997 in Vancouver as The Car Co-op & The Company Car, this not-for-profit, car sharing co-operative counts with 7,000 members and over 200 locations to pick up from a selection of 230 vehicles in bubbly, colorful variations from hatchbacks to hybrids to minivans. This past March, the coop changed its name to Modo and introduced a new identity designed by Vancouver-based Cause+Affect.The new brand has a simple, memorable name: Modo. We crafted an image for Modo that borrowed from European signage. It was cool, yet timeless with bold colours and basic shapes to make Modo recognizable and memorable. We avoided obvious “green” imagery because Modo is more than just sustainable; it is also economical, convenient and fun.— Cause+Affect Case Study Why Modo? Wh