New Logo and Identity for HiyaCar by SomeOne

Launched in 2016, HiyaCar is a peer to peer car-sharing platform in the UK. It allows car owners to rent their car — providing them with an extra source of income — to people who sign up to the service — providing them with a rental car at a fraction of the cost and a fraction of the hassle in contrast to national car rental companies. Car owners install a box in their dashboard that allows the cars to be opened through the app so there is no need to hand off keys. According to this story, HiyaCar currently has 20,000 members (9,000 of them in London) with 1,000 cars available for rent. Looking to grow the business (and hopefully become the Airbnb of car renting), HiyaCar recently introduced a new identity designed by London-based SomeOne. Most hire car branding is based