New Logo and Identity for Yopa by SomeOne

Established in 2015, Yopa (short for “Your Online Property Agent”) is a real estate agency based in London, UK, that provides home sellers an online platform combined with personal agent assistance and a fixed fee (instead of the usual percentage) to more easily put their houses on the market and get them sold. Forbes has a good story on the company and the context of the real estate market in the UK (mainly pointing out the lack of rigor from real estate agents and a governing body compared to their U.S. counterparts). Aside from listing properties on their site, Yopa submits to the big real estate portals and gives more control to the seller. Earlier this month, Yopa introduced a new identity designed by London-based SomeOne. ‘It’s Personal’ quickly became o