GTSI Gets Simple

It’s not everyday Brand New discusses an in-house logo but today is the day. In-house designers, rejoice. Anyone who has worked in-house knows the complicated process projects go through and their lengthy approval. To get a company to buy into a new corporate identity is a big deal, especially when it’s done in-house and not outsourced to a firm.Based out of Washington, DC, “GTSI is a government solutions company that has revamped itself from being a product reseller to a full solutions enabled company.” To better reflect the gamut of services offered, the in-house team of two redesigned what was a dated early 90s mark (color and all) into a more streamlined version with a nice tag line. The typography is improved, going from Bodega Sans to Chalet Book. While the &#