New Logo and Identity for Gusto done In-house

(Est. 2012, originally ZenPayroll) “Gusto serves more than 100,000 businesses nationwide. Each year we process tens of billions of dollars of payroll and provide employee benefits–like health insurance and 401(k) accounts–while helping companies create incredible work places. Through one refreshingly easy, integrated platform, we automate and simplify your payroll, benefits, and HR, all while providing expert support. You and your employees will get the peace of mind you need to do your best work.” Logo. Your browser does not support the video tag. Logo animation. Color palette, also someone’s Whole Foods shopping list. Illustrations. Photography approach — real customers, no models. Ad. Stickers. Credit card. Tote.