New Logo and Identity for Bene by Plau

Established in 2016 and launched this year, Bene is a financial tech start-up that offers card-less benefit “cards” for employers/employees in Brazil. Benefit cards are a common part of an employee’s payment where each employer defines the benefits that the card allows — used only for gas or groceries or for everything — and there are multiple financial institutions that control these cards and become the link between employer, employee, and the establishments that accept them. By providing a digital-only “card”, Bene’s fees are lower and more in tune with today’s smartphone-driven lifestyle. The identity for Bene has been designed by Rio de Janeiro-based Plau. We twisted and turned the letters to make them follow the b, a thumbs up sig