New Name, Logo, and Identity for Be Equitable by For The People

Established in 1989 and formerly known as Cook Ross, Be Equitable is a mid-size consultancy working with organizations to advance Inclusion, Diversity, Equity and Accessibility (IDEA) in the workplace. Offering consulting, strategy, and training services to clients like NASA, Nintendo, Oracle and Verizon, Be Equitable helps businesses realize the power of difference and cultivate workplaces where everyone can be and they do this not through one-off training sessions but through becoming a long-term strategic partner to help drive systemic transformations. Recently, with a new owner at the helm — who has been with the company for more than 15 years — Be Equitable introduced its new name and identity, conceived and designed by For The People. Samples of OLD identity. We initially drew upon t