Sodexo Turns A Smile

In a world of streamlining, it seems like a lot of companies have gone to the so-called “web 2.0” look. See: xerox, at&t, Holiday Inn, wacom, etc. However, some identities have stuck to the traditional flat color look. Sodexo, one of the largest food services and facilities management companies in the world, recently updated their name and image and is one of the companies to evolve with a more traditional logo, designed by W & Cie in Paris.Sodexo changed the spelling from Sodexho, noting that “in certain languages an ‘x’ followed by an ‘h’ is difficult to pronounce”. There seems to be a good strategy behind the redesign, however, the execution falls short. It was obvious the old mark needed to be updated as it didn’t seem refi