Color me Pretty

When I was first tipped about the change of logo at msnbc.com, earlier this month, I floatingly replied, “looks like at least someone’s paying attention to the kerning,” and dismissed it as a simple typography change made internally over the weekend while no one was watching. This, paradoxically, is both disdain for the new msnbc.com logo but praise for the new identity and brand positioning. Let me explain. (As if I wasn’t going to).As is evidently obvious, the new logo has switched from the unbelievably clunky, non-flattering, monolithic, typographically-wrong — heinous horizontal scaling anyone? — uppercase wordmark to an überfriendly lowercase setting. The peacock’s feathers, of course, have been left unrattled. The move is instantly benef