Brand
2008Less Pipe, More Shading for CNET
One of the bastions of Web 1.0, 13-year-old CNET is getting a significant makeover. While the workings under the hood of the new web site like a “new API that is helping to deliver pages 40 to 50 percent faster” means nothing to me, we can certainly focus on the front-end changes, specifically the logo. Originally named and written c/net (for Computer Network) it is now an all caps CNET, making the logo in all lowercase a little contradicting, but who can argue against the friendliness of lowercase? The new logo is being referred to as the “pipeless” logo, so I’m guessing that the vertical line in the old one was meant to signify a, um, pipe — but like no one should call New York “The Big Apple” I’m going out on a limb and say that no o