Shiny Happy Logos

With title apologies to R.E.M.. Yes, you are correct, there is not much new to this logo, and it’s quite likely that you didn’t even notice the change if you happen to be a DIRECTV subscriber. But I find this to be an excellent example of how much identity design has changed and how ubiquitous 3Dimensionalization has become that, now, 3D logos are being revisited and getting redrawn to be more shiny, voluptuous and realistic. One of my favorite designers, typographers and letterers is Jim Parkinson, who, among other talents, has made an art form of redrawing logos that needed more cohesiveness or kick-assedness — i.e. 01, 02, 03, 04 — through a detailed exercise of typographic perfection and nuance. The work of Joe Fino also comes to mind, as someone that can refine