In Brief: Obama Runner-Ups

Sol Sender, the man behind the Obama ’08 logo, recently joined VSA Partners as a strategist and, to celebrate, they posted a really amazing two-part interview on their web site, talking about the logo explorations and identity contenders to the iconic “O.” David Airey at Logo Design Love has unpacked the visual highlights of the interview, which makes for a great set. What I love about all this work is that it shows that the “O” wasn’t just a fluke but that it was the result of a proper identity exploration with a sound strategy and that good things happen when good designers are involved. Even in a market as crap-filled as Presidential campaign identities.It’s important to note that Sender did the logo and initial identity standards but it was art