Spanair Logo, the People’s Choice
Spanair, a 20-year-old international airline with hubs in Madrid and Barcelona, has recently undergone some management changes when its previous full owner, Scandinavian Airlines Systems, gave 80% of its share of the company to a new group of investors. As with other management changes, this lead to the redesign of Spanair’s identity. The job went to Morillas Brand Design, who led Spanair to two very viable solutions for a new logo. The obvious next step — sarcasm! — was to put those two identity options to public voting. Between May 5 and 11, close to 80,000 people voted and mid-May, the winner was announced. The two contenders. The runner-up. The presented options were the winning design, titled “World,” and the runner-up, titled “Trail” or ̶