Slant-tastic

Sterling Airlines, a European low-fare carrier based in Copenhagen, Denmark was formed in 2005 with the merger of Sterling European Airlines A/S (SEA) and Maersk Air A/S and it recently updated its identity — I’m not sure if the old identity was only three years old or if it was carried over from SEA, an airline that has been in business since 1962 and I assume had more brand equity than Maersk Air. (As a side note, do check out a barf bag with an old SEA logo). The old identity was not particularly good: With its Valentine’s Day theme and mini airplane blowing smokehearts out of its behind, feels too cute for its own good. But the new one is plain (get it? plain = plane?) disastrous: It uses the tail of an airplane as part of its logo, something that seems awfully redund