New Identity for Silversea by The Partners

Established in 1994, Silversea is a privately- and family-owned luxury cruise line, headquartered in Monaco. With a relatively small fleet of 8 ships — the mass-market Royal Caribbean cruises have around 25 — that accommodate between 100 to 540 passengers, Silversea travels to over 800 destinations in ultra-luxury cruising style that includes Wi-Fi on board, fine dining, and really fluffy pillows. Over the last year, Silversea has been implementing a new identity — the logo remains the same — designed by London-based The Partners. Samples of the old identity. Other than the two fancy-looking elderly couple coated in what look like expensive jackets in the top-left photo, there wasn’t much in the old look that hinted at ultra-luxuriness. The cost of a trip with