New Logo and Identity for Cruise by Moving Brands and In-house

(Est. 2013) “We’re Cruise, a self-driving car service designed for the cities we love. We are building the world’s most advanced self-driving vehicles to safely connect people to the places, things, and experiences they care about. We believe self-driving cars will help save lives, reimagine cities, redefine time in transit, and restore freedom of movement for many. Backed by some of the world’s most respected companies like General Motors, SoftBank, Honda, and T. Rowe Price, we operate as a fast-moving startup with deep financial resources. Their backing for our technology demonstrates their confidence in our progress, team, and vision and makes us one of the leading autonomous vehicle organizations in the industry. Our partnership with General Motors enables us to