Eurostar Sculpts New Logo

Launched in 1994 Eurostar was, until recently a tri-nation collaboration between Britain, Belgium and France, aimed at moving people quickly on trains, often at speeds up to 300 kilometers per hour, and in a tunnel 120 meters under the surface of the freezing cold English channel. Yep, we’re using metrics for this review people. With a re-structuring of corporate management, and consolidation to one entity based in London, Eurostar sought to rebrand and engaged the services of SomeOne. You can see a video summary of the brand at SomeOne’s project page here. Let’s just get it out of the way right from the get go. This logo is horrible. So, so bad. At one colour reproduction. But thankfully, this identity wasn’t designed in the 1960s when screenprinting and 1-colour l