New Logo, Identity, and Livery for Lufthansa done In-house with Martin et Karczinski

Established in 1955, Lufthansa is one of the leading airlines in the world. Based in Germany, Lufthansa flies to 211 destinations in 74 countries with a fleet of close to 350 planes and is the largest European operator of the Airbus A380. This week, Lufthansa introduced a new logo, identity, and livery designed in-house in collaboration with Munich-based Martin et Karczinski. On the occasion of the 100th anniversary of the crane, every detail of the design was reworked – to meet requirements of the digital age. The new Lufthansa appearance gives the individual elements a new, modern quality to sharpen their impact. The designers found great importance in taking up the unique design tradition of the Lufthansa brand and leading it into the future.The crane, designed exactly 100 years a