Finnair, now with more Fin

Established in 1923, Finnair is the leading carrier in Finland, transporting over 7 million passengers in 2009 to domestic and international destinations. At the end of last year, Finnair introduced a new logo and livery, designed by Helsinki-based SEK & Grey.The shapes of the Finnair logo represent functionalism and style which have always been essential parts of Finnair’s design. The logo embodies the smoothness of movement, like in air travel.On the side of a clean white aircraft, the dark blue logo communicates quality and dignity, bringing a touch of Nordic freshness to airports all over the world.Graphics Guidelines description At a point where most logos want to appear friendly and accessible it’s heartening to see a redesign that doesn’t pander to the assumed