New Logo for Thomas Cook

Founded by Thomas Cook in 1841 when he reportedly organized one of the first-ever publicly-acknowledged tours in history by arranging for the transport of passengers and taking a fee from the rail tickets, the eponymous Thomas Cook is now one of Europe’s largest travel agencies with over 30,000 employees, a fleet of 97 aircraft, nearly 3,000 retail locations, and over 19 million customers a year. After doing a test of the new brand in the Nordic region of Europe with a logo designed by Stockholm-based Happy F&B, Thomas Cook has extended their new “Sunny Heart” branding to the whole company. (According to Design Week the broader redesign was done in-house as to “have not paid expensive consultants or spent lots of money on this brand unification.”)Building