Follow-up: United Airlines

Allow to me quote myself from something I said a little over three months ago: “In all likelihood we will see a new logo in the next year or two.” Boy was I wrong as a drunk at the race track. It wasn’t two years. Or a year. Barely a financial quarter has passed before United Airlines — the resulting moniker of the merger between it and Continental — changed its logo. And if you thought it couldn’t get worse, bet again.The new logo displays the combined company’s brand name in capital letters (UNITED) in a custom sans-serif font, joined with the global mark which has represented Continental’s brand image since 1991.A corresponding update of the combined airline’s aircraft livery will adopt Continental’s livery, colors and design,