Dubai’s Global Globe

In November of 2007 — sorry we are late on this one — His Highness [sic] Sheikh Mohammed bin Rashid Al Maktoum, Ruler of Dubai [sic], unveiled the new identities for Dubai’s airports, the existing Dubai International Airport (shown above) and the future Al Maktoum International Airport which will be many times larger than its counterpart and be part of Dubai World Central. (Can you imagine George W. Bush, Ruler of the United States, unveiling a rebranding for JFK or Dulles? Ha!). The sphere object is downright beautiful and feels unique to Dubai as a pinnacle of progress, excess and exuberance. It feels expensive, global and forward-looking, everything that Dubai seems to embody. Unfortuntely the same can’t be said for the typography which feels like the ugly cousin