British Airways Goes Vintage

British Airways is trying to infuse its brand with some of its past. Last week they launched a new 90-second TV spot that brings together vintage aircraft with modern day, big ass planes and even the Concorde — the Concorde! Remember that? — makes an appearance. They are also reviving British Airways’ motto “To Fly. To Serve.” and coat of arms, the latter revised in 3D by forpeople design. For clarification: The crest does not replace the BA logo. It’s an additional identity element. Existing coat of arms, used sparingly. TV spot. Behind-the-scenes-ish video. Half of it devoted to the crest, starting at the 1:10 mark. Thanks to Andy Weir for the tip.