New Logo and Identity for The Obama Foundation by Manual

Established in 2014, The Obama Foundation is a nonprofit organization founded by Barack and Michelle Obama with the mission to “inspire, empower, and connect people to change their world” by seeking to “build an active democratic culture where people are equipped and motivated to make change, not just at the polls or in the halls of power, but in their communities, in the places where they live, work, and play”. Based in Chicago, IL, the foundation operates multiple programs that offer scholarships, leadership training, and more and has been responsible for overseeing the development of the Obama Presidential Center, a 19-acre campus that will feature, among other things, “a fruit and vegetable garden; an athletic, programs, and events facility; a world-class museum