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identity design
A working library of design, type, and visual culture.
74051 references · 48 visual
Collections
Typeface
2017Jan Novák’s conceptual typefaces and identities are both functional and clear
Project
2014Graphic Design: The designer behind some of the most iconic exhibition identities, Jon-Ross Le Haye
Project
2025“Our job is to graphically translate who you are”: Prost studio on design, strategy and art direction
Project
2019HelloMe celebrates its tenth birthday and reflects on the past decade of design
Project
2012Super updates from MVM bringing Rhianna and Andy Murray together at last!
Project
2021Studio Lutalica helps LGBTQ+ and feminist organisations to communicate their purpose
Project
2019République's new look for Playboy is "aimed at anybody and everybody"
Project
2012Our final Here profile looks at the work of Tom Roope and The Rumpus Room
Project
2015Here 2015 Speaker Profile: Wieden + Kennedy digital guru Iain Tait
Motion
2016Sūqrepubliq looks to French nouvelle vague to inspire film festival identity
Project
2017Designer Cindy Kutikova on translating her ideas into a visual language
Project
2010Institute For Eyes
Project
2011Merijn Hos at K+K
Project
2015Pentagram partner Domenic Lippa on designing the London Design Festival identity for the past eight years
Project
2018Sian Davey, Danny North, Max Miechowski and Jenna Foxton's beautiful joint series of Wilderness Festival
Project
2012Four studios rebrand the USA as part of SFMOMA project on the country's future
Publication
2020The Kuala Lumpur-based Ejin Sha explains why graphic design “can be anything”
Motion
2024Gurls Talk gets a rebrand reflecting its decade-long commitment to mental health and wellbeing
Project
2016Studio Feixen celebrates its expansion with a swish Swiss redesign
Project
2011Esquire Redesigns
Project
2011Lorenzo Fonda: The Look
Project
2007It Is My Party
Project
2016Forward-thinking yet classic graphic design from Jan Novák
Publication
2017Pentagram’s Domenic Lippa designs the inaugural issue of YES & NO Magazine
Project
2014Graphic Design: Oeuflab's lovely, personified identities for clinics and hospitals
Project
2010Yours Truly
Poster
2016Summer Studio and 2typer create “multiple poster” exhibition identity for Royal Institute of Art Stockholm
Publication
2020Forget about success or failure, learning is the key for graphic designer Sunny Li
Project
2024Marfala is making brands that look like themselves
Project
2013Graphic Design: Former Colors associate art director Felipe Rocha is on the move
Brand
2026New Logo and Identity for MedExpress by Pentagram
Publication
2026Samar Maakaroun’s visual identity for The Mosaic Rooms challenges reductive narratives around Arab identities
Publication
20264Creative cuts out visuals from the UK’s most iconic TV shows to make its new identity
Project
2017Our round-up of this year’s UK grad show identities and show designs
Project
2016How do you make a brand cool again?
Publication
2015Lundgren + Lindqvist redesign the LGBT visual language for Icon magazine
Project
2019Paul Gacon's dynamic portfolio spans printed matter, visual identities, type design and more
Project
2011Paula Scher: MAPS
Project
2015Voilà! Our round-up of the best degree show identities we've seen this year
Project
2017Animator Jimmy Simpson creates technology-inspired ident for MTV
Poster
2016ROC National Immigration Agency Seal
Brand
2021New Logo and Identity for Vycel by DD London
Brand
2025Women's Elite Rugby Launch
Brand
2025New Logo and Identity for Lewis Latimer House by SVA Branding Honors Team
Brand
2021New Logos and Identity for Derwent Valley by For The People
Brand
2025New Name, Logo, and Identity for Proxity by Saffron and Substance
Brand
2025New Logo and Identity for The Branch Museum of Design by MullenLowe Design Studio
Brand
2016Friday Likes 150
Brand
2022New Logo and Identity for PayPal by Gretel
Brand
2020New Logo and Identity for Readydok by Lucas Aritz
Brand
2021New Logo and Identity for Kappahl by Lynxeye
Brand
2023New Logo and Identity for Bauer Media by Mutabor
Brand
2022New Logo and Identity for Mata Najwa by POT Branding
Brand
2024New Logo and Identity for Freeda by Ilia Tuma
Brand
2018New Logo and Identity for Ally Coffee
Brand
2018New Logo and Identity for Cosmo by Milton Bottis
Brand
2025Furthermore…
Brand
2009Follow-up: Art Directors Club
Brand
2014Porto Too
Brand
2023New Identity for 2023 Brand New Conference by UnderConsideration
Brand
2015New Name, Logo, and Identity for Havas Helia by Havas Worldwide New York
Brand
2017New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting
Brand
2026New Logo and Identity for Kale by The Working Assembly
Brand
2024United We Vote
Brand
2023New Logo and Identity for Verily by KnownUnknown
Brand
2018New Logo and Identity for Fraikin by Epoka
Brand
2023New Name, Logo, and Identity for Humans Being by B&B Studio
Brand
2021New Logo and Identity for Common Projects by Lawless
Brand
2021New Logo and Identity for Merit Media by Joseph Hillenbrand
Brand
2024New Logo and Identity for Mayda by Studio Kiln
Brand
2021New Logo and Identity for Telefónica done In-house with Lambie-Nairn
Brand
2011A Hummingbird with Bite
Brand
2025New Logo and Identity for Daylight by Warm
Brand
2023New Logo and Identity for Bancom by Brandlab
Brand
2020April Fool’s 2020
Brand
2025New Logo and Identity for Poșta Română by INOVEO
Brand
2021Bear-faced Liar
Brand
2018New Logo and Identity for Nordic Museum by Turnstyle
Brand
2024The Melbourne Supremacy
Brand
2021New Logo and Identity for Sand Hill Collection by Upperquad
Brand
2025New Logo and Identity for ComPsych by Konpo Studio
Brand
2014<em>Brands with Character</em>
Brand
2025New Logo and Identity for Awardco
Brand
2023New Logo and Identity for Branicks by 31M
Brand
2023New Logo and Identity for Frenzi by Owect
Brand
2015New Logo and Identity for Butterfly Home by Interbrand
Brand
2020New Logo and Identity for Metso Outotec by Dragon Rouge
Brand
2019The Best and Worst Identities of 2019, Part 3: The Worst Reviewed
Brand
2018New Logo and Identity for Savvi Credit Union by Wemakedesign
Brand
2025New Name and Logo for Conversion
Brand
2020New Name, Logo, and Identity for Mylo by Ragged Edge
Brand
2019New Logo and Identity for UTA done In-house
Brand
2025New Logo and Identity for Montreal Heart Institute Foundation by Cossette
Brand
2023New Logo and Identity for Nazareth University by Span
Brand
2018New Logo and Identity for MoveOn by RedPeak
Brand
2010The Many Layers of Oprah
Brand
2024New Logo and Identity for V3 Sports by Favorite Child
Brand
2021New Logo and Identity for Hungry Harvest by BBMG
Brand
2021New Logo and Identity for Exposure by Smith & Diction
Brand
2025New Logo, Identity, and Packaging for King’s Hawaiian by Mrs&Mr
Brand
2011Fight Old Logos, Make New Good Ones
Brand
2015New Logo and Identity for Romanian Olympic and Sports Committee by Brandient
Brand
2019New Logo, Identity, and Packaging for Dimple by Universal Favorite
Brand
2020New Logo and Identity for Kearney Group by Self-titled
Brand
2011A to S is the New A to Z
Brand
2021New Logo and Identity for Huddersfield Giants by Nomad
Brand
2023New Logo and Identity for uConnect by Overline
Brand
2020New Logo and Identity for Inkl by Self-titled
Project
2012Introducing our new intern – meet Rebecca Fulleylove
Brand
2022New Logo and Identity for Ennis by Piquant
Brand
2019New Name, Logo, and Identity for and by &Walsh
Brand
2019New Logo and Identity for Eyebeam by Mother Design
Brand
2019Follow-up: New Logo and Identity for Inkbox by Concrete
Brand
2022New Logo and Identity for AVE by Trupp
Brand
2021New Logo and Identity for Stribe by White Bear Studio
Brand
2013New Name and Logo for Truity
Project
2012Romain Gavras pulls out all the stops for new Jay-Z and Kanye West collaboration
Brand
2015New Name, Logo, and Identity for Vibbo by Summa
Brand
2017New Logo and Identity for Rational by Neue Formation
Brand
2019New Logo and Identity for ATLAS by Berger & Föhr
Brand
2023New Logo and Identity for Lookout by Emotive Brand
Brand
2019New Logo and Identity for Tentree done In-house with Sid Lee
Brand
2023New Logo and Identity for Helgeland Museum by By North
Brand
2015New Logo and Identity for TransUnion by Avenue
Brand
2017New Logo and Identity for DataArt done In-house
Brand
2023New Logo and Identity for Vineyard Theatre by NB
Brand
2018<em>Lance Wyman: Process</em> Book
Brand
2023New Logo, Identity, and Packaging for Beck's Ice by M – N Associates
Brand
2024New Logo and Identity for Kleenex by Turner Duckworth
Brand
2022New Logo and Identity for Migros Bank by Hotz Brand Consultants
Brand
2024Friday Likes 515
Brand
2017New Name, Logo, and Identity for Doctor Doctor by Interbrand
Brand
2024New Logo and Identity for Kimberly-Clark by Someoddpilot
Brand
2010Zoo in Disguise
Brand
2022New Brand Symbol and Identity for Visa by Mucho
Brand
2015The Best and Worst Identities of 2015, Part 1: The Most Notable Reviewed
Brand
2019New Logo and Identity for MAAM by Moth Design
Brand
2023New Name, Logo, and Identity for Haystack by Nonfiction
Brand
2024New Logo and Identity for Bolthouse Fresh by Freshmade
Brand
2020New Logo and Identity for Bayzat by Ragged Edge
Brand
2020New Name, Logo, and Identity for Houst by Ragged Edge
Brand
2024New Logo and Identity for SCB done In-house
Brand
2013New Logo, Identity, and Packaging for American Standard by Sterling Brands
Brand
2016New Logo and Identity for Helsingin kaupunginmuseo (Helsinki City Museum) by Werklig
Motion
2026Saint Urbain’s identity for dating app Cerca makes courting cool and casual
Brand
2024New Logo and Identity for Brandor by Leibowitz
Brand
2014New Logo and Identity for WONGDOODY done In-house
Brand
2019Opening at Matchstic
Brand
2009Crumpling as Identity
Brand
2013New Logo and Identity for Lexington, KY by BLDG
Brand
2023New Logo and Identity for Peranakan Museum by Anak
Brand
2023New Logo and Identity for OnHand by Fiasco Design
Brand
2022New Logo and Identity for Bate Bate Chocolate by Mondos
Brand
2021New Logo and Identity for Premier Hockey Federation by Quberten
Brand
2025New Name, Logo, and Identity for Tilt by Ragged Edge
Brand
2025I Like to Move it, Move it
Brand
2025New Logo and Identity for Ligaforbundet by NORD ID
Brand
2011P is for Window
Brand
2024New Name, Logo, and Identity for Michigan Public by Phire Group
Brand
2025New Logo and Identity for Holly Ventues by J.D. Reeves
Brand
2024New Logo and Identity for Bumble done In-house
Brand
2023New Logo and Identity for Akord by GoodLove
Brand
2026Something Feels Of
Brand
2022New Logo and Identity for San Jose Downtown Association by Liquid Agency
Brand
2023New Logo and Identity for UNIE by Morillas
Brand
2015Pentagram Endorsing Spec Work?
Brand
2023New Logo and Identity for Skogluft by By North
Brand
2026New Logo and Identity for BBH done In-house
Brand
2021New Logo and Identity for Anchor by Red Antler
Brand
2020New Logo and Identity for The J. M. Smucker Co. by CBX
Brand
2023New Logo and Identity for Kosciuszko Foundation by TOFU Studio
Brand
2022New Logo and Identity for Vision Zero Fund by Ultravirgo
Brand
2020New Name, Logo, and Identity for Mbition by Wantbranding
Brand
2014New Logo and Identity for The Children’s Society by SomeOne
Brand
2022New Logo, Identity, and Packaging for Kynn by Marx Design
Brand
2022Friday Likes 417
Brand
2016Hans Kleefeld (1929 – 2016)
Brand
2020New Logo and Identity for Project for Public Spaces by Bruce Mau Design
Brand
2019ITV Idents × 52
Brand
2014New Logo, Identity, and Helmet for Tampa Bay Buccaneers
Brand
2021New Logo and Identity for Centili by Metaklinika
Brand
2018New Logo and Identity for Punter Southall Group by Future Kings
Brand
2022New Logo and Identity for ivii by Moodley
Brand
2022New Logo and Identity for The Design Museum of Chicago by Substance Collective
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2017New Logo and Identity for 605 by COLLINS
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2014New Logo and Identity for YMCA of England by ArthurSteenHorneAdamson
Brand
2019New Logo and Identity for Go Ape by Littlehawk
Brand
2020New Logo and Identity for <em>Jamie Johnson</em> by Nomad Studio
Brand
2019New Logo and Identity for Vonage by Wolff Olins
Brand
2022New Logo and Identity for Maracanã Media by Estudio Cru
Brand
2023New Logo and Identity for SLR by For Sure Studio
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2024New Logo and Identity for Sleep Origin by Rethink
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2022New Logo and Identity for Trive by BrandOpus
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2021New Logo and Identity for Capture by Kilter
Brand
2015New Name, Logo, and Identity for Caring Contact by Lippincott
Brand
2014The Best and Worst Identities of 2014, Part 4: The Worst Noted
Brand
2024New Logo and Identity for RAID by TEMPLO
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2022New Logo and Identity for Weo by Matchstic
Brand
2025New Name, Logo, and Identity for The Round by DNCO
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2024New Logo and Identity for Global Commons Alliance by Johnson Banks
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2024New Logo and Identity for Atlanta Journal-Constitution by Matchstic
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2021Friday Likes 397
Project
2017Marek Nedelka creates smart and uncompromising exhibition identities
Brand
2023New Logo and Identity for SPOTT by Hoet & Hoet
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2025New Name, Logo, and Identity for Sleepover by Without
Brand
2022London 2012, a Decade Later
Brand
2015New Logo and Identity for Ampans by Morillas
Brand
2023New Logo, Identity, and Campaign for Stir by The Working Assembly
Brand
2022New Logo and Identity for Easyfundraising by That Thing
Brand
2022Opening at Two Circles
Project
2009Hugo & Marie update
Brand
2018The Best and Worst Identities of 2018, Part 3: The Worst Reviewed
Brand
2011Hogeschool Inholland
Brand
2025New Name, Logo, and Identity for Humane World for Animals by Lippincott
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2014New Logo and Identity for AGDA by Interbrand
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2021Friday Likes 357
Brand
2021New Logo and Identity for Betches by The Working Assembly
Brand
2022New Logo and Identity for UpFresh by Skinn
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2022New Logo and Identity for Remind by Hoodzpah
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2017The Best and Worst Identities of 2017, Part 1: The Most Notable Reviewed & Noted
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2013New Logo, Identity, and Name for Automic by SomeOne
Brand
2022New Logo and Identity for Flutterwave by Verve
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2025New Logo and Identity for Art Genève by Base Design
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2022New Logo and Identity for MLS Next Pro by Sylvain
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2023New Logo and Identity for CICAP by IED Milano
Brand
2022New Logo and Identity for Gandour by Pearlfisher
Brand
2023New Logo and Identity for Caja Cusco by Studioa
Project
2020Garrett Elizabeth Office aims to magnify the things it loves through creative work
Brand
2026New Logo and Identity for Willhaben by Mutabor
Brand
2022New Logo and Identity for HSM by Señor
Brand
2025New Logo and Identity for Stadt Dortmund by Dichter + Denker
Brand
2017New Name, Logo, and Identity for Alcohol and Drug Foundation by Saffron
Project
2013Graphic Design: A look at the most striking identities for this year's student shows
Brand
2016Follow-up: New Identity for Sentry by Futurebrand
Brand
2021New Logo and Identity for Halodoc by Brandkraft Studio
Brand
2023New Logo, Identity and Packaging for Deon Libra by Nice People
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2018New Logo and Identity for Fremantle by venturethree
Brand
2026New Logo and Identity for Padel Parx by Lawless
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2021New Logo and Identity for Fenway Center by Mubien
Brand
2021New Logo and Identity for Holistic London by JDO
Project
2014Graphic Design: Kigi combine design and illustration to create great identities
Brand
2025New Logo and Identity for Cazoo by Fold7Design
Brand
2011Oikos
Brand
2023New Logo and Identity for Remember Niger Coalition by Branding Pool
Brand
2016New Logo and Identity for Oslo Bysykkel by Heydays
Brand
2024New Name, Logo, and Identity for Atletismo Brasil by KOUS9
Brand
2017New Logo and Identity for Bridge Theatre by Koto
Brand
2018New Logo, Identity, and Packaging for Mont Marte by Hulsbosch
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2023New Logo and Identity for Brane by Pushstart Creative
Brand
2019New Name, Logo, and Identity for Versus Arthritis by Re
Brand
2025New Logo and Identity for The Obama Foundation by Manual
Brand
2024New Logo and Identity for Docusign done In-house
Brand
2021New Logo and Identity for Otta by Ragged Edge
Brand
2021New Logo and Identity for Swarovski by General Idea
Brand
2019New Logo and Identity for Doha Debates by e-Types
Brand
2019New Logo and Identity for MyCujoo by We Launch
Brand
2022New Logo and Identity for Turn2us by OPX Studio
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2023Friday Likes 442
Brand
2025New Logo and Identity for The Mocktail Club by SKINN
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2023New Logo and Identity for Factory International by North and Peter Saville
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2015New Logo and Identity for Episerver by Essen International
Brand
2015TheSouth.us
Brand
2012Long Island University
Brand
2022New Logo and Identity for Aria by StudioPaack
Brand
2019New Logo and Identity for PACS by Gistvall Holm
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2022New Logo, Identity, and Packaging for Kraft Mac & Cheese by Jones Knowles Ritchie
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2025New Logo, Packaging, and Identity for Famous Amos
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2019New Logo and Identity for Daisie by Koto
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2026New Logo and Identity for Olympique de Marseille
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2021New Logo and Identity for Alfred Landecker Foundation by Output
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2023New Logo and Identity for Lakota by Rhombus Studio
Brand
2015Tokyo 2020: Doomed
Brand
2017New Logo and Identity for Atlantic Grupa by Señor
Brand
2019New Logo and Identity for Loteries de Catalunya by Summa
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2024New Logo and Identity for Safelite by Quake
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2014New Logo and Identity for K•Swiss done In-house
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2019New Logo and Identity for Impelo by Clout
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2016Friday Likes 168
Brand
2024New Logo and Identity for Archivi Olivetti by Cappelli Identity Design
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2023New Logo and Identity for Raikes Foundation by Ghost Note
Brand
2019The Best and Worst Identities of 2018, Part 5: The Worst Noted
Brand
2023New Logo and Identity for F-Secure by Nomad
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2010The Best and Worst Identities of 2010, Part I: The Worst
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2016The Best and Worst Identities of 2016, Part 1: The Most Notable Reviewed
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2023New Name, Logo, and Identity for By Wind by F&B Happy
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2023New Logo and Identity for Hiro by Porto Rocha
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2022New Logo and Identity for FinFlx by Pedro Farelo
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2014Friday Likes 70
Brand
2021New Identity for Culture Amp by For The People
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2021New Logo and Identity for Black Mums Upfront by W+K London
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2011The Edmonton Valley Zoo is Watching You
Brand
2016New Name, Logo, and Identity for We Are Blood by The Butler Bros
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2016New Logo and Identity for Enel by Wolff Olins
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2022New Logo and Identity for Womena by Mohamed Samir
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2015New Name, Logo, and Identity for Salt by Prophet London
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2023New Name, Logo, and Identity for Naario by Kawal Oberoi
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2017New Logo and Identity for We The Curious by Smith & Milton
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2019New Logo and Identity for GovLoop done In-house
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2023New Logo and Identity for First Choice by Ragged Edge
Brand
2025