Follow-up: Art Directors Club

In retrospect I should have originally approached Trollbäck + Company for further details on the new Art Directors Club identity. I typically do but, for whatever reason, I skipped that part of the process. To make things right — especially since the comments were very, let’s say, spirited — and to give the identity the fair overview it deserves (just as the rest of everything we show here) this is a follow-up showing the complete identity system. Whether this makes the logo more palatable or not is, of course, up for discussion. Jakob Trollbäck has shared with us a PDF of the full presentation — of which there excerpts below — and some rationale for their work.It is cool that there is such a fiery debate about the new identity for the Art Directors