New Logo and Identity for Paraguay by Kausa, UMA, and Bloom Consulting

I always have a hard time introducing countries or cities, especially ones I haven’t visited, so I’ll go with Lonely Planet’s description: “Paraguay is a country of remarkable contrasts: it’s rustic and sophisticated; it’s extremely poor and obscenely wealthy; it boasts exotic natural reserves and massive human-made dams; it is a place where horses and carts pull up alongside Mercedes-Benz vehicles, artisans’ workshops abut glitzy shopping centers, and Jesuit ruins in rural villages lie just a few kilometers from sophisticated colonial towns. The steamy subtropical Atlantic Forest of the east is a stark contrast to the dry, spiny wilderness of the Chaco, the location of the isolated Mennonite colonies.” At the end of March, Paraguay introduce